Phil ‘The Power’ Taylor set us the honorary challenge of strengthening his image upon the world of darts.
The darting legend required a fresh new look for his profile and a complete re-design of his logo was needed.
Phil’s team wanted to move away from the current cartoon style that existed, so a darker palette and realistic design approach would be used.
We developed and implemented a lightning bolt that strikes through the lettering, resulting in a much stronger logo that hit the brief and is used on all of Phil’s merchandise and marketing.
SOME
KIND WORDS

FROM PHIL “THE POWER” TAYLOR

“Wonderful – I’m over the moon with the logo, it looks brilliant! Great Job.”