#hub

Is it the right time for a re-design?

#hub

Is it the right time for a re-design?

Are you unsure whether your website needs a re-design? View our checklist to find out

Like technology, the internet is forever evolving with websites needing to adapt to modern web design standards & compliances.

 

Think back 10 years ago, the qualities of a well-designed, accessible website are very much different to today’s efficient websites – therefore it is critical that your website no matter what line of business is up-to date and doesn’t appear outdated.

Help is at hand! You may be confused whether your website needs a lick of paint or a full re-design. We have compiled a checklist to help you decide if the time is right for a change.

Slow loading pages

Let’s face it, we have all become impatient – no longer will we sit patiently, waiting for pages to load with fancy graphics and animations. Most modern websites are optimised for speed & performance to the extent that they load their entire content in just a few seconds!

It’s not rocket science, simply time your pages on all devices (desktop & mobile platforms) – if you find that you’re twiddling your thumbs then it’s time for a website upgrade.

In all honesty, on average if your pages are taking longer than 4 seconds to load then not only are you driving potential customers away, but also losing a footing on Google rankings (today, the algorithm considers website speed & performance for search positions).

It just looks outdated and old

Your website reflects your business online – first impressions last and why it’s important your website looks modern.

Some examples of very dated web design are:

  • Header images and advertising banners with titles and content embedded into image.
  • Deprecated media, such as Flash animation and gif images
  • Background audio files on load
  • Unresponsive layouts
  • Slow loading

 

It’s not only how your website looks to deem it outdated, but your content also has a big impact too – it’s easy to become lazy and not update your website content (such as current events & recent work), visitors are likely to turn away quickly from your business!

This also applies to your social media platforms – if your website has a blog/latest news section, make sure new content is published regularly so that customers can see the website is active.

Your website is un-responsive

Over the last decade, with the introduction of smart phones (and tablet devices) there has been a huge shift towards browsing whilst on the move.

As of 2020, Mobile and tablet traffic combined make up more than half of all web traffic globally. Businesses can no longer disregard handheld devices and just have websites that perform and function on desktop/laptop computers.

what ensures a good mobile experience?
  • Make sure all images are optimised for online browsing – they should load quickly and fit to screen size used.
  • Text should be scalable and adapt to the width of the screen – words including titles should not lead-off the screen.
  • Layouts should adjust to the screen orientation and size. Sections with several elements on a desktop might display them side-by-side but on a mobile screen they should be stacked in a cohesive manner, one under the other.
  • A menu system designed specifically for mobile/table devices. For example, no full width menus that span across the screen (like a desktop), visitors having to zoom into the page to click on a link or drop-down menu.
Be in sync with your brand identity

To be a successful business you need to know when to adapt your brand identity with the times, asking questions such as ‘Is my current branding still suitable for my target audience’?

Alternatively, if your business has recently undergone a change in branding your website will need to reflect this and fall in line with the new brand direction – if your website branding differs from your general brand, visitors will be confused as to the message your business is sending and portraying.

Lack of traffic and visitors

Search Engine Optimisation (SEO) is a huge weapon for businesses, it allows them to be seen by potentially thousands of visitors each day.

Googles page-ranking algorithm is forever changing and adapting to keep in line with society’s browsing habits. As a result, it is vitally important that your website is up to date and modern – Google punishes websites that are slow, unresponsive (not mobile & tablet friendly) and displays outdated content.

Struggling to update your own content

All modern websites are built with a Content Management System (CMS) in place – the most popular platform been WordPress, used to power millions of websites globally.

A CMS allows website owners to update all content from page copy, uploading/changing imagery to writing blog articles themselves without the need of expert help.

Without such a system in place, you won’t be able to update your website frequently. Doing so would be time consuming and costly, having to pay web developers for changes and updates when required.

 

High bounce rate

What is a bounce rate? A bounce rate is defined as the proportion of your website visitors who browse only your Homepage before leaving/moving on.

With this in mind, you want to achieve as lower bounce rate percentage as possible – as a low rate indicates that new users are navigating to your other pages, making them interested in the content or services you offer.

If you have a high bounce rate (70% or higher) this indicates that the vast majority of visitors are leaving your website after viewing the homepage.

Obviously this needs addressing quickly and there could be a number of reasons why your bounce rate is high – including outdated web design, slow loading times or visitors have found your competitor sites to be better and more resourceful.

Looking for a new website design?

If you are looking to build or redesign a website, then Armerdesign can help. Get in touch with us today to see how we can get your project off the ground!