PHIL TAYLOR

BRANDING

PHIL

TAYLOR

CLIENT

REQUIREMENTS

Phil ‘The Power’ Taylor set us the honorary challenge of strengthening his image upon the world of darts.

The darting legend required a fresh new look for his profile and a complete re-design of his logo was needed.

phil-throw
phil2
phil3
ohil4

WHAT

WE DID

Phil’s team wanted to move away from the current cartoon style that existed, so a darker palette and realistic design approach would be used.

We developed and implemented a lightning bolt that strikes through the lettering, resulting in a much stronger logo that hit the brief and is used on all of Phil’s merchandise and marketing.

SOME KIND WORDS