PHIL TAYLOR

BRANDING

Client

Requirements

Phil ‘The Power’ Taylor set us the honorary challenge of strengthening his image upon the world of darts.

The darting legend required a fresh new look for his profile and a complete re-design of his logo was needed.

Client

Requirements

Phil ‘The Power’ Taylor set us the honorary challenge of strengthening his image upon the world of darts.

The darting legend required a fresh new look for his profile and a complete re-design of his logo was needed.

pt1
pt2
pt3
pt5

What

We Did

Phil’s team wanted to move away from the current cartoon style that existed, so a darker palette and realistic design approach would be used.

We developed and implemented a lightning bolt that strikes through the lettering, resulting in a much stronger logo that hit the brief and is used on all of Phil’s merchandise and marketing.

What

We Did

Phil’s team wanted to move away from the current cartoon style that existed, so a darker palette and realistic design approach would be used.

We developed and implemented a lightning bolt that strikes through the lettering, resulting in a much stronger logo that hit the brief and is used on all of Phil’s merchandise and marketing.

pt1
pt2
pt3
pt5

Some

Kind Words

“Wonderful – I’m over the moon with the logo, it looks brilliant! Great Job.”

Some

Kind Words

“Wonderful – I’m over the moon with the logo, it looks brilliant! Great Job.”