Why do I need a responsive design website?

It’s 2019, so Yes would be a good starting (and ending) point to such a question!

The vast number of websites that are still not mobile & tablet friendly is quite staggering – you must have seen this yourself recently whilst using search engines to find a product or service and come across websites that simply do not work on handheld devices. It’s frustrating and shouldn’t be happening today.

So, what is a responsive design?
A Responsive Web Design basically means a website that will adapt to the size of a visitors screen (viewport). Content will render according to the device or screen size making sure the user has an optimal experience no matter how they access the website – the biggest benefit been that websites will load quicker and all content is automatically resized to fit the screen (no need for users to manually zoom and pinch the screen to read copy).

Although the concept has been around for a long time, developers began recognising it’s true potential and benefits during the mid/late 2000’s with the emergence and boom of smart mobile devices.

Interesting facts:
-Audi.com was the first website to adapt its layout based on the width of the browser viewport way back in 2001.
-The term ‘responsive web design’ was coined in 2010 by web developer Ethan Marcotte in an essay he wrote in 2010.

What are the benefits of a Responsive Design website

Improved User Experience.
We all know that first impressions are very important, so making sure that your website not only looks good but performs to the highest level is a must. Visitors should be able to easily navigate and read content with ease – they must not have to zoom into content, shrinking and pinching their screens to browse.

An Increase in Mobile Traffic.
Owning a mobile/tablet device and browsing the web is the norm today. Therefore, it’s vitally important that your website renders properly on smaller screens making sure users don’t encounter distorted images and experience bad site layouts.

Faster Website Development.
Time is money. It takes considerably less time to create a responsive design website than making a stand-alone mobile application in addition to a standard desktop website design – a responsive design naturally costs less than the alternatives.

Easier Overall Maintenance (one site for every screen).
Having separate mobile and desktop websites requires additional testing and support whilst a responsive website uses a standardised

Improved SEO
Having a responsive website is as important to search engine optimistaion as quality and rich content – if your website is not mobile friendly then the website ranking will be punished.

Better Website Loading Times.
Studies show that mobile visitors tend to abandon webpages that take longer than three/five seconds to finish loading. In addition to this, websites that are not optimised for mobile & tablet devices, they will also take longer to navigate and frustrate visitors to a point of no return. A responsive website combined with modern performance techniques such as caching and responsive image display will ensure your visitors have quick loading speeds.

Lower Bounce Rates.
A responsive website will provide visitors with a much better user experience, especially on mobile devices – therefore making it much more likely that they will stay on the website longer and explore different areas of the website.

If your website is not mobile & tablet friendly, contact our talented team of developers and we will create a fully responsive design website that not only looks great, but also performs to the highest level.

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