New Project Announced – Swift Move Property

We are delighted to announce an exciting new project, Swift Move Property.

The Nottingham based real-estate company buy and sell houses quickly and efficiently all across the UK.

The main focus of the website is to attract customers and convert traffic into leads. We aim to achieve this by creating a responsive website design complete with a well designed layout – enabling users to focus on page content and a smart intuitive interface, providing an overall better user experience.

PROJECT BREAKDOWN

WEBSITE BODY & STRUCTURE
-The website will be built using the popular WordPress platform.
-Website Design & Build compliant to HTML5 and W3C standards.
-Professional, bespoke and modern eye-catching design.
-An easy-to-use navigational system will be implemented.
-Responsive design making the website fully mobile & tablet friendly.
-Choice of Stock Imagery.
-Rotating Sliders and Banners.
-Contact Forms (GDPR compliant) will be used to receive online messages via the website.
-CMS (Content Management System) allowing for quick and easy updates of all content.
-A FAQ (Frequently Asked Question) feature will provide answers to the most asked questions.
-Mailing List/ Newsletter
-Privacy Policy including Cookie Consent banner.
-All major Social Media platforms will be implemented into the website including live streams.
-A Blog/Latest News section with multiple categories and archive system.
-SSL security certificate.
-Google Analytics will allow traffic and visitor statistics to be analysed.
-Google Map integration.
-SEO optimisation.

SPEED & SECURITY
-Static content that is not updated frequently will be cached to maintain overall website speed.
-Page speed tests will be performed using industry standard tools (PageSpeed – Google Developer) and analysed for all devices.
-Installation & setup of Wordfence plugin to monitor and protect website 24/7.
-All images will be optimised for speed.
-An SSL certificate will be installed and setup – this will give visitors and buyers full confidence in knowing that all personal information and website information is encrypted and safe.

SEO OPTIMISATION
-Full SEO optimisation will be implemented throughout the website.
-White hat techniques and strategies will be used that comply to all search engine rules and policies.
-Relevant keywords and key-phrases will be injected into the website.
-A full sitemap of the website will be submitted to all major search engines.

SOCIAL MEDIA
-Social media sharing buttons will be automatically inserted into all news articles.
-Buttons for all social media platforms will be linkable in the website footer.
-Full Integration of live Twitter feed, displaying latest tweets.
-All social media accounts will be updated and setup to represent the new website style for brand continuity.

The project has a mid/late April launch date, so stay tuned!

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Why do I need a responsive design website?

It’s 2019, so Yes would be a good starting (and ending) point to such a question!

The vast number of websites that are still not mobile & tablet friendly is quite staggering – you must have seen this yourself recently whilst using search engines to find a product or service and come across websites that simply do not work on handheld devices. It’s frustrating and shouldn’t be happening today.

So, what is a responsive design?
A Responsive Web Design basically means a website that will adapt to the size of a visitors screen (viewport). Content will render according to the device or screen size making sure the user has an optimal experience no matter how they access the website – the biggest benefit been that websites will load quicker and all content is automatically resized to fit the screen (no need for users to manually zoom and pinch the screen to read copy).

Although the concept has been around for a long time, developers began recognising it’s true potential and benefits during the mid/late 2000’s with the emergence and boom of smart mobile devices.

Interesting facts:
-Audi.com was the first website to adapt its layout based on the width of the browser viewport way back in 2001.
-The term ‘responsive web design’ was coined in 2010 by web developer Ethan Marcotte in an essay he wrote in 2010.

What are the benefits of a Responsive Design website

Improved User Experience.
We all know that first impressions are very important, so making sure that your website not only looks good but performs to the highest level is a must. Visitors should be able to easily navigate and read content with ease – they must not have to zoom into content, shrinking and pinching their screens to browse.

An Increase in Mobile Traffic.
Owning a mobile/tablet device and browsing the web is the norm today. Therefore, it’s vitally important that your website renders properly on smaller screens making sure users don’t encounter distorted images and experience bad site layouts.

Faster Website Development.
Time is money. It takes considerably less time to create a responsive design website than making a stand-alone mobile application in addition to a standard desktop website design – a responsive design naturally costs less than the alternatives.

Easier Overall Maintenance (one site for every screen).
Having separate mobile and desktop websites requires additional testing and support whilst a responsive website uses a standardised

Improved SEO
Having a responsive website is as important to search engine optimistaion as quality and rich content – if your website is not mobile friendly then the website ranking will be punished.

Better Website Loading Times.
Studies show that mobile visitors tend to abandon webpages that take longer than three/five seconds to finish loading. In addition to this, websites that are not optimised for mobile & tablet devices, they will also take longer to navigate and frustrate visitors to a point of no return. A responsive website combined with modern performance techniques such as caching and responsive image display will ensure your visitors have quick loading speeds.

Lower Bounce Rates.
A responsive website will provide visitors with a much better user experience, especially on mobile devices – therefore making it much more likely that they will stay on the website longer and explore different areas of the website.

If your website is not mobile & tablet friendly, contact our talented team of developers and we will create a fully responsive design website that not only looks great, but also performs to the highest level.

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